Build against an explicit contract
A campaign must open one useful place experience from email, QR, social, and web without requiring an SDK or assuming the Mappls app is installed.
Define the user and system contract
A campaign must open one useful place experience from email, QR, social, and web without requiring an SDK or assuming the Mappls app is installed. Record the region, data freshness, latency budget, privacy purpose, credential owner, and fallback before choosing an SDK or endpoint.
Build from stable location identity
Use a documented place or navigation link, encode each parameter once, allow-list campaign metadata, and never embed credentials.
<a
href="https://mappls.com/MMI000"
target="_blank"
rel="noopener noreferrer"
>
Open this place in Mappls
</a>Design the fallback chain
Test installed-app, universal/app-link, mobile browser, desktop browser, and store outcomes while preserving only non-sensitive campaign context.
Measure the hand-off honestly
Record click and fallback class on your domain, avoid claiming downstream arrival without evidence, and keep a visible copy/open alternative.
Prove the production behavior
Automate the happy path and every named failure. The release is ready only when every target device reaches a useful destination; malformed input cannot change the target origin; analytics contain no precise user location. Capture provider request identity without logging credentials or unnecessary precise location.
Failure modes you must exercise
Fail fast with a typed, user-safe outcome and preserve the original request identity.
Keep the last verified state, mark freshness honestly, and retry only within the documented idempotency boundary.
Reconcile durable local and provider evidence before declaring success or issuing a compensating command.
Timeout after a stateful command is an unknown outcome. Query by provider/idempotency identity or wait for authoritative events; do not blindly retry a new command.
Definition of done
Deep links production checks
Continue from source, contracts, and a full app
These links resolve to repository-derived evidence; unsupported package names and endpoints are not filled in from guesswork.
mapmyindia-intouch-web-pluginsmappls-app-widgetsmappls-web-plugins6 verified testsRun it, break it, then observe it
Start with fixture credentials, execute the failure plan, and use request logs, usage, webhook evidence, and operational metrics before promoting traffic.